Gambling shirt sponsorships to face the regulatory axe

[BRANDED]

"UK media reports suggest that Premier League clubs will call a close on their sponsorships with gambling companies as a result of the 2005 Gambling Act review. As the English top-flight season came to a close on Saturday, BBC Sport reported that the government is pushing Premier League teams to seek an early end to their sponsorship contracts. The broadcaster alleged that the government’s White Paper – due for publication in the coming months – will include a ban on ‘principal sponsorships’, meaning Premier League clubs will no longer be able to display betting logos on the front of their shirts."

[Fauxstralian]

Is it true that Betway were the ones who grassed up Paqueta? Bit awks still having them as sponsors when we should be suing them for the £85m they cost us by not waiting til he was a Man City player last summer

[Mike Oxsaw]

"Will they be going all green, like, and chasing the airline and holiday company sponsors off next?"

[Lee Trundle]

"Crystal Palace have just signed a big new juicy deal for NET88 to become their shirt sponsor. A Vietnamese betting company founded a few months ago with a Twitter account that has less followers than Alex V, and that has a dead TikTok woman as their founder. Nothing dodgy about that, whatsoever."

[scott_d]

"Good, it's deeply embedded into football and not in a good way. Pundits can't talk about football these days without offering odds and bets. It makes absolutely billions out of punters and there are many peope who take advantage of this on the likes of facebook and twitter etc who offer tipster services which are always a massive con."

[PwoperNaughtyButNot]

"If I was a gambling company I would do what the alcohol companies have done with their zero % beers. Only advertise that - ie Betway Virtual Play on a West Ham shirt. Same logos, same colours but the product being advertised is not gambling. It’s not as if the majority of people seeing the Heineken or Guinness logos will pay attention to the 0% add ons to their traditional advertising."

[zico]

"Gambling restrictions are bizarre. I used to have an issue with slot machines and three card poker, not other forms of gambling, although going to Vegas probably wasn't the best idea! Anyway I digress, I still liked a go on a slot but found that playing free demos online kept me happy as it was just for fun. Now you are lucky to find one online because UK users have to either prove age by signing up to the bloody relevant gambling site just to play a demo, which I reuse to do, and yet I can't watch a You Tube video without having to sit through a Ray Winstone advert!"

[The Ghost of Sven]

Apart from the sleeve sponsorship I take it there will also be no change in those endless flashing digital ads on the boards around the pitch? BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAYBETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAYBETWAY BETWAY BETWAY BETWAY go on its a only a tenner & your fat kid could do with missing a meal BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAYBETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAY BETWAYBETWAY BETWAY

[El Scorchio]

"Exactly! I suppose it's a plus that it won't be plastered on the front of replica shirts which are worn widely outside of football grounds which I'm sure is some of the reasoning, but it will likely still be plastered on the arms. And (I actually don;t know this) who gets the lovely advertising revenues from pitchside advertising? Is it the club negotiating independently with advertisers, or is it premier league wide, so they can still have all that tasty gambling money while the clubs have to give up a lot of theirs....."

[Lee Trundle]

"""Also be interesting to know if despite not having it on the front of shirts, it'll still be written three feet high glowing brightly all over the electronic advertising boards etc all round everyone's pitch as well."" Yeah, I pondered that as well. If they're allowed on the sleeves then I'm sure they'll still be allowed to advertise on the boards, especially the ones at the Bet365 Stadium. It's pointless really!"

[Mr Kenzo]

Step forward Jiffy's Condoms

[El Scorchio]

"Oh definitely- and I should have mentioned I agree with others it's a positive move to boot and the clubs/the division are being halfway responsible, but I do wonder if there will be a financial impact for anyone coming out of this. I expect some of the clubs had to agree more on the grounds of 'optics' than anything else- particularly if the big clubs who stand to make zero loss are throwing themselves behind it. Also be interesting to know if despite not having it on the front of shirts, it'll still be written three feet high glowing brightly all over the electronic advertising boards etc all round everyone's pitch as well."

[Lee Trundle]

"The 14 other clubs would have agreed to it also, Scorch. The best sponsorship deals for football clubs tend to not be betting companies."

[El Scorchio]

"Interesting that this move won't affect any of the BIG SIX so I'm sure it was great for them to voluntarily agree it with no problems, seen as they can get sponsorship deals with 'bigger' companies regularly anyway, but I wonder if there's going to be a knock on effect for the rest of the clubs in terms of what sort of sponsor and at what price they can now negotiate deals as about half the clubs are sponsored by betting companies who are presumably willing to pay more to premier league clubs than other companies. So yet again will that 'gap' grow incrementally wider?"

[Lee Trundle]

"This comes into force at the end of the 2025/26 season, which, conveniently, is the same time as our Betway deal ends."

[Roeder-nowhere]

Clubs will sinply put the names on their sleeves in bright colours and then up the price to close or even more expensive than the original front of shirt price. These companies can afford it and will crave the exposure. Needs a complete ban.

[wd40]

Ban it from the radio and talk shit would go out of busines.

[happygilmore]

WHU(Exeter) 3:26 Thu Apr 13 Re: Gambling shirt sponsorships to face the regulatory axe Who'd have bet on this happening Ivan Toney?

[Westham67]

"Good all gambling advertising should be banned its the most destructive addiction there is. Ray Winstone ""I gamble responsibility"" like I used to stick gear up my nose and drink responsibly"

[goose]

does sponsoring a football team come with any tax benefits?

[WHU(Exeter)]

Who'd have bet on this happening?

[On The Ball]

"Still allowed on the sleeves, though. Mad."

[On The Ball]

"Still allowed on the sleeves, though. Mad."

[Lee Trundle]

"Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising. https://www.premierleague.com/news/3147426"

[Westham67]

Good gambling is the worst of all addictions

[BRANDED]

I don't gamble is I just think every one of these shirts misses a great opportunity for me. I would be more than happy with Pfizer but they seem to have the government sown up already anyway.